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Insafe Newsletter Issue 59 - March 2011 (News Item)


Welcome to the 59th edition of the Insafe newsletter.

This month we reflect on Safer Internet Day (SID) 2011 and, in particular, some of the strategies used for awareness raising.

Safer Internet Day has become a landmark event in the online safety calendar and the eighth edition of the event, celebrated on 8 February 2011, was another huge success. To give just a few headline figures: thousands of events were celebrated in more than 70 countries; there were 2.5 million hits on Google relating to Safer Internet Day; and 1,200 news articles featured in Google News.

In this edition of the newsletter, just a few of our National Awareness Centres share their success stories, outlining some of the innovative awareness-raising campaigns that have helped to make Safer Internet Day such a memorable event. And recognising that Safer Internet Day is now a truly global event, we hear from some of our third-country supporters from further afield too.

To learn more about the Safer Internet Day activities that were held across the globe, check out the SID Fair, which we hope will develop into a vibrant resource for reference throughout the year as we work towards making SID 2012 an even bigger success!

We hope you enjoy this edition of the Insafe newsletter. If you would like to contribute an article for a forthcoming issue of the newsletter, or the Insafe blog, please contact the Insafe Team.



[Austria] Making online safety a national issue – strategies for awareness raising in schools
Austria has been implementing a national strategy for awareness raising focusing on the major target groups of children, teachers and parents for many years now. The measures aim to ensure that all of these target groups are reached at the same time, and are provided with necessary tools and knowledge for guiding and empowering them in the networked society.

[Czech Republic] SID competition to raise awareness
In celebration of Safer Internet Day 2011, the Czech National Safer Internet Centre prepared events for three target groups: children and students, teachers and parents.

[Greece] The multiplier effect of successful awareness raising
One of the most important success factors for an awareness raising campaign, if not the most important, is the multiplier effect it creates. In this respect, the Greek Awareness Centre is proud to present a major achievement towards this goal.

[Greece] Raising awareness with parents and carers
A key strategy for raising awareness around online safety issues is to engage with parents and carers. Here, Eugenia Katoufa, a journalist and mother of four, shares her experiences of working alongside the Greek Awareness Centre.

[Poland] ‘The promotion of the Safe Internet’ campaign in Poland
The Polish Awareness Centre conducted a nationwide campaign, aimed at parents of very young children, to raise awareness of online safety issues. By collaborating with a clothing brand, a unique awareness-raising campaign was conducted in 150 shops, with signboards promoting online safety messages dispersed throughout children’s clothing racks.

[UK] Safer Internet Day Live – a huge success!
The UK Safer Internet Centre broadcast a live marathon 12-hour radio programme across the internet marking Safer Internet Day 2011. The radio programme was a hugely ambitious plan, providing interactive and inspiring advice, debate, fact and opinion.

And from further afield...

[Australia] ACMA supports Safer Internet Day 2011
The Australian Communications and Media Authority (ACMA) successfully coordinated the Australian Safer Internet Day activities, and to mark the day the ACMA provided promotional material and lesson plans on safe social networking for the Cybersmart website, and held cybersafety educational activities in schools throughout Australia.

[Azerbaijan] Internet security seminar marks Safer Internet Day
Safer Internet Day 2011 was marked in the Republic of Azerbaijan with a scientific seminar held at the Institute of Information Technology.

[Kenya] Kenya celebrates Safer Internet Day for the first time in 2011
Having convened a Safer Internet Day Committee for the first time in 2010, Kenya commemorated Safer Internet Day for the first time this year and is also the only African country to have done so in 2011.

[Nepal] A month of safer internet celebrations in Nepal
In celebration of Safer Internet Day 2011, the Rotaract Club of Jawalakhel Manjushree (RCJM), Nepal hosted different events throughout February. Although this year’s SID theme was related to online gaming, activities instead focused on last year’s SID theme of “Think before You Post”, since Nepal does not have an abundance of online gamers. Events ranged from social networking awareness to other online security issues.


News, campaigns and training

[Luxembourg] European seminar ‘Youth on the Net’ brings 70 experts together
Seventy experts from 18 countries working in the fields of internet security, safety and youth work met on 17 and 18 February 2011 in Luxembourg. The 'Youth on the Net' seminar on information security, safety and quality was organised by the national agency of the EU programme ‘Youth in Action’ and the Luxembourg Safer Internet Centre BEE SECURE.

[UK] New good practice guidance for the moderation of interactive services
The UK Council for Child Internet Safety (UKCCIS) launched new guidelines on keeping online environments safe for children to coincide with Safer Internet Day. Developed with input from industry, charities and child safety experts, the guidelines focus on how to moderate online environments safety and effectively.


Events and competitions

Best posts and videos on Pan-EU Youth to be rewarded with a place at summer camp!
Following the opening of its second youth consultation around the theme of ‘Digital Lives’ on Safer Internet Day 2011, Pan-EU Youth is pleased to announce that the best contributions on the website will be rewarded with a place at a summer camp in Romania.

[UK] Online Child Protection Conference – 31 March 2011, Central London
The 5th annual Online Child Protection Conference, to be held in London at the end of March 2011, will provide educational practitioners with up-to-date legal guidance and practical advice to ensure that students are safe online across a variety of settings.

Hold the date – EU Kids Online Conference 2011
EU Kids Online, the pan-European study which looked at risks and safety on the internet from the perspective of children aged 9-16 and their parents, has announced the date of its 2011 conference.

Promote your event through the Insafe network
Are you hosting an event or conference in the field of online safety for children and young people? Let us know...


Studies & Surveys

New internet security statistics from Eurostat
Eurostat, the statistical office of the European Union, launched a series of statistics concerning internet security to coincide with Safer Internet Day 2011.

Recent research from Microsoft explores attitudes and behaviours towards online safety
Recent research from Microsoft, released to coincide with Safer Internet Day, explored attitudes and behaviours of both parents and children (aged 14–18) around online safety, while other recent research examines safer online gaming and location-based services.


Online Safety in schools... and at home

Play and learn: Being online - more languages coming soon!
Last month we informed you of our great new resource for children aged 4 - 8: Play and Learn: Being online. We are pleased to announce that, in addition to the nine language versions currently available, the resource will shortly be available in Greek, Hebrew, Portuguese and Slovenian too.


Insafe is a European network of Awareness Centres promoting safe, responsible use of the Internet and mobile devices to young people. It is co-funded by the Safer Internet Programme. Would you like to contribute an article for this newsletter or the Insafe blog? If so, please contact the Insafe Insafe Team.

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