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Insafe Newsletter Issue 50 - March / April 2010 (News Item)


Welcome to the 50th edition of the Insafe newsletter. This month we are focusing our attention on reaching parents.

It's agreed that parents form a vital role in educating children on the responsible use of the Internet and mobile devices but what is the best way to reach them?

It seems that a good start is to devise an array of campaigns and actions targeting all corners of society. In this newsletter we highlight a broad range of strategies employed by our Awareness Centres and helplines throughout Europe. We see how partnerships with media, open evenings, brochure campaigns, surveys and research all help in the process of reaching the elusive parent.

One issue we face is the gap between what parents think children do on the web and what the children actually do. A big hurdle is that many parents think children are the experts and that they cannot teach them anything new about being online.

Parents are encouraged to understand that they don't have to be the expert but they should set the ground rules and get involved with their child's online activities. Some common tips that are repeated whatever the medium are:
  • Keep the computer in a shared room so you can see what the child is doing online.
  • Ensure children are not using mobiles devices in their rooms when they should be sleeping.
  • Ensure that your child knows the dangers of giving out personal information over the web and never does this.
  • Talk to your kids, make sure they know the risks, get involved with your child's life online, learn with your child.
  • Set rules about time online (recommended max 2 hours* screen time per day, including TV)
  • Let your children know that not everything they read online is true. That goes for people in chat rooms and virtual worlds too, as people are not always who they say they are.
  • Don't allow them to share personal pictures of themselves or others with strangers. Make sure that older children think about the consequences of their online actions and their online reputation.
*American Academy of Pediatrics recommendation



Parents and the internet: an article from the French National Union of Family Associations
Never before in the history of technology have new tools and their uses been so rapidly deployed. In the space of less than ten years, the internet, mobile phones, video games and social networking have entered the great majority of households and been taken up by almost all adolescents and a high proportion of younger children.
[Austria] A Parents guide to taming social gaming
Gaming has become an important aspect of Social Networks. To ensure that they don't become a waste of time and money for young people, the Austrian Awareness Centre, has compiled this fantastic list of tips for parents regarding the safe use of Social Games.
[France] What parents think Vs what children really do online
More than a half of French parents estimate that their children stay safe on the Internet, but kids say they actually do encounter a problem at some point, according to 2 surveys conducted by e-enfance in 2009.
[Germany] Reaching parents - klicksafe's comprehensive approach
Parents have been one of the most important target groups of the klicksafe awareness raising work. The aim is to support parents in educating their children, in whose life internet, mobile phones, computer games and social communities play an increasing part. Find out how the German Insafe Awareness Centre reaches parents.



[France] France launches multimedia newsletter for parents with media partner, Bayard Presse
As all education experts know, raising parents' awareness in issues related to good practices on the Internet is of utmost importance... but parents are not easy to reach! The French Insafe Awareness Centre, Internet Sans Crainte (Internet Without Fear) shares it's experience with reaching parents and talks about an innovative partnership with a traditional media partner.
[France] Pioneering service to introduce parents to the world of video games
e-Enfance has launched an innovative mobile phone application, that offers parents the opportunity to understand all aspects of the video games their children are playing or are about to buy.


Events and competitions

Pan European Youth Panel to converge again in October 2010
Last October, Luxembourg, Insafe brought together 53 youth panelists from 26 different countries throughout Europe. They participated in the first Pan-European Youth Panel focusing on Internet Safety. This event coincided with the European Commissions Safer Internet Forum and could not have been possible without the dedicated support of our three sponsors, Microsoft, Liberty Global and Vivendi.
Safer Internet Day 2010 poster competition winners announced
After going through hundreds of entries (Latvia alone had over 550!) we're very happy to announce the following winners of the Safer Internet Day poster competition. It's wonderful to see the positivity and creativity of these winning pieces. Many thanks to all those talented young people who took part and the teachers and Awareness Centres who helped make it all possible. See the wonderful winning entries on our web site.
[Sweden] World Summit on Media for Children and Youth, June 2010
In June, 2010, the City of Karlstad, Sweden, hosts the World Summit on Media for Children and Youth. The theme for the World Summit is "Towards a new global vision for children and media - challenges in young people's world of communication". The programme includes more than 140 sessions with a focus on children, youth and media.


Studies & Surveys

[Austria] Survey: opportunities and risks of online communities
Online communities like Facebook or MySpace have become a regular part of the daily life of many young people. In regard to their risk potential there is no empirical data for Austria. For that reason, appointed the Institute for Youth Culture Research to conduct a representative survey of the essential facts about the situation in Austria. In personal interviews 402 young people between the age of 11 and 19, who are active in online communities, were questioned about their usage behaviour, issues and their published contents.
PEGI advertising compliance report shows good scores for videogames - good news for parents
For many consumers the first taste of a new video game will be through the advertisments for the games themselves. Therefore it is essential that video game developers comply with recommendations laid down by PEGI S.A., the organisation that manages the pan-European age rating system for games, so that the end consumer, the parents, guardians and children get a true reflection of what the game is about. A recent report illustrates the commitment of publishers to support PEGI in their adverts.
[UK] Summary of Ofcom research on media literacy
Ofcom, the UK's communications regulator, has been carrying out research into media literacy among UK children aged between 5 and 15 and their parents and carers for the past 5 years. The latest report was published on 26th March 2010 and contains comparisons with previous reports.


Online Safety in schools

[Bulgaria] Online violence prevention guidebook available in English
The Bulgarian Safer Internet Centre translated into English the guidebook for teachers developed in the framework of the project "Real and Virtual Violence: Prevention by Interactive Education in Schools". The project co-funded by the EC and the Swiss Oak Foundation was nominated to the "Project of the Year" competition of Tulip Foundation of the Netherlands for the best social project in Bulgaria in 2008.
eSafety Kit Online
Safer Internet Day saw the launch of the eSafety Toolkit online, available at The site is based on the printed ‘family toolkit’, which was developed in 2008 by the Insafe network and Liberty Global/UPC within the framework of the EC's Safer Internet programme.


Insafe is a European network of Awareness Centres promoting safe, responsible use of the Internet and mobile devices to young people. It is co-funded by the Safer Internet Programme. Would you like to contribute an article for this newsletter or the Insafe blog? If so, please contact the Insafe web editor.

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